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Congrats! You’ve signed up for Paisley Ray! Maybe you’re waiting for your initial inventory or just got it and you now need to figure how how you are going to sell it. These are the steps I take every month to game plan my sales strategy:
The first step it to set your sales goal for the month. How much do you want to make? Take that number and multiply it by two and that is roughly what you will need to sell (your gross sales). From there you will want to take the total gross sales and divide them by your average price per piece to see how many pieces you will need to sell. I always use $35 for the average price per piece. Hopefully your average price is higher but $35 per piece is my worse case scenario so I use that. Let take an example: you want to take home $1500 dollars for the month. Multiply that by two and you get $3000. That is your monthly sales goal. Divide $3000 by $35 and you get about 85. 85 is your piece goal for your month in our example.
You now have your goal monthly gross and goal piece count. Write this number everywhere! I put it in a little “Goals” note in my phone and I also write it on my monthly planner page and in my iphone. I divide both numbers by four to get my weekly sales and piece goal and put it on each page in my planner as well. Having your goal visible everywhere will help keep you on track.
Decide How You Are Going to Get to Your goals
So now you know how many pieces you need to sell but how do YOU want to sell them? There are lots of options including in-home parties, online VIP groups, vendor events and personal shopping. Decide your goal for how many of each type of selling event you want to do. I highly recommend you start out doing a mix of types of events to start with.
When I started out in apparel direct sales I wanted to do lots of in-home pop-ups. But, it was the middle of winter in Chicagoland and everyone wanted to book online pop-ups. On top of that in-home pop-ups and open houses were not working for my family. My oldest son is autistic and the changes to the schedule were making him anxious. So I switched to mostly working online where it wouldn’t disrupt his schedule. The moral of the story is to make sure you stay flexible on the types of events you book.
Plan your Advertising
Now that you’ve decided on what type of events you want to do it’s time to get promoting. Promote to your friends and family, at the coffee shop and online. Remember to meet your client where they already are. For most of us that is social media. Even in-person pop-ups can be marketed well online and I highly recommend Brenda Ster’s Socialite Suite and Suite SassyPants Premium Coaching group for guidance on building your social media presence.
Be Flexible, Re-Evaluate and Adjust
My strategy is always changing. I evaluate where I am in relationship to my monthly goals every week. Pop-ups bomb and launches boom. You will need to evaluate where you are as you go along and add more selling activities as necessary. I then repeat the goal setting exercise every month. You will be able to refine your process as you have more information on exactly how much your various selling activities are grossing.